A Formula for B2B Marketing Success
When it comes to marketing strategy, it’s always useful to work from a proven formula. This doesn’t mean you have to follow the formula exactly as written, but it does give you a good starting path....
View ArticleMeasuring B2B Marketing Success
Get a bunch of B2B marketing professionals together and ask them: What are your most important criteria for benchmarking performance and how do you define marketing success? You’ll probably get some...
View ArticleMarketing Statements that Show Your Company is Out of Touch
As B2B marketing outsource providers, we get to hear some interesting statements about marketing. Some of these statements indicate a philosophy that can be detrimental to achieving your marketing and...
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Marketing and Sales – How to Achieve a Healthy Balance
After discussing the challenges of working with the sales department, a CMO friend stated something to the effect that “those sales people have no idea what we do around here.” Of course I have heard...
View ArticleLittle Things that Make a Big Difference in Sales and Marketing Success
Most people have heard about the Pareto Principle: that 80% of the results come from 20% of the effort. Pareto developed the principle when he noticed that 20% of the pea pods in his garden produced...
View ArticleThe Biggest Threat to Your B2B Marketing Success
Of all the threats to your ability to achieve marketing success, perhaps the most insidious is inertia. According to Wikipedia, “Inertia is the resistance of any physical object to any change in its...
View ArticleSeven Things You Can Do (or Not Do) to Increase Marketing Success
One of the good things about being a B2B marketing practitioner for so long is the perspective it gives me on what works and doesn’t. Following are some seemingly random yet important strategies to...
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